Privacy Policy
Last Updated: October 13, 2025
Introduction
Optima Dental Surgery Center (“we,” “us,” or “our”) is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website optimaimplants.com and use our services.
By using our website or services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our website.
Information We Collect
Personal Information
We may collect personal information that you voluntarily provide to us when you:
- Schedule an appointment or consultation
- Contact us via phone, email, or contact forms
- Sign up for newsletters or promotional communications
- Complete patient intake forms
- Use our patient portal
This information may include:
- Full name
- Date of birth
- Contact information (email address, phone number, mailing address)
- Dental and medical history
- Insurance information
- Payment and billing information
- Emergency contact information
Protected Health Information (PHI)
As a healthcare provider, we collect Protected Health Information as defined under the Health Insurance Portability and Accountability Act (HIPAA).
Automatically Collected Information
When you visit our website, we may automatically collect certain information about your device, including:
- IP address
- Browser type and version
- Operating system
- Pages visited and time spent on pages
- Referring website
- Date and time of visit
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small data files stored on your device. You can control cookie preferences through your browser settings, though disabling cookies may limit certain website functionality.
How We Use Your Information
We use the information we collect for the following purposes:
To Provide Medical Services:
- Schedule and manage appointments
- Provide dental implant and oral surgery services
- Maintain your medical records
- Process insurance claims and payments
- Communicate treatment plans and follow-up care
To Improve Our Services:
- Analyze website usage and performance
- Understand patient needs and preferences
- Improve our website functionality and user experience
To Communicate With You:
- Send appointment reminders and confirmations
- Provide treatment updates and post-operative instructions
- Respond to inquiries and requests
- Send newsletters and promotional materials (with your consent)
- Notify you of changes to our services or policies
For Legal and Safety Purposes:
- Comply with legal obligations and regulations
- Protect the rights and safety of our patients, staff, and practice
- Prevent fraud and abuse
How We Share Your Information
We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:
Healthcare Providers: With referring dentists, specialists, laboratories, and other healthcare providers involved in your treatment.
Insurance Companies: To process insurance claims and verify coverage.
Service Providers: With trusted third-party vendors who assist us with:
- Website hosting and maintenance
- Payment processing
- Appointment scheduling systems
- Email and communication services
- Analytics and marketing
These service providers are contractually obligated to protect your information and use it only for the purposes we specify.
Legal Requirements: When required by law, court order, subpoena, or governmental authority, or to protect our legal rights.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.
HIPAA Compliance
As a covered healthcare provider, Optima Dental Surgery Center complies with the Health Insurance Portability and Accountability Act (HIPAA). Your Protected Health Information (PHI) is handled in accordance with HIPAA regulations.
Data Security
We implement appropriate technical, administrative, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:
- Secure socket layer (SSL) encryption for data transmission
- Firewall protection
- Secure servers and data storage
- Access controls and authentication
- Regular security assessments
- Staff training on privacy and security
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
Your Rights and Choices
You have the following rights regarding your personal information:
- Access: Request access to the personal information we hold about you.
- Correction: Request correction of inaccurate or incomplete information.
- Deletion: Request deletion of your personal information, subject to legal and regulatory requirements.
- Opt-Out: Unsubscribe from marketing communications at any time by clicking the “unsubscribe” link in our emails or contacting us directly.
- Cookies: Manage cookie preferences through your browser settings.
- HIPAA Rights: Access, amend, or request an accounting of disclosures of your Protected Health Information as outlined in our Notice of Privacy Practices.
To exercise these rights, please contact us.
Children’s Privacy
Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will take steps to delete such information.
Third-Party Links
Our website may contain links to third-party websites, such as insurance providers or educational resources. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. We will notify you of any material changes by posting the updated policy on our website with a new “Last Updated” date. Your continued use of our website and services after such changes constitutes acceptance of the updated Privacy Policy.
Texas-Specific Rights
Your health information privacy rights are protected under both federal HIPAA regulations and Texas state law.
By using our website and services, you acknowledge that you have read and understood this Privacy Policy.